Should your brand have a template or a bespoke website?

A common question solo business owners ask me is - should they hire a designer to build their site, or if should they opt for a template-based solution?

I would say it depends on where you’re at in your business. If it’s super early days and you just want to get your name out there, a template is probably your best bet. It does the job and it ticks a major marketing box.

If you’ve been trading for over 2 years, have regular clients and you’re looking to level up, I don’t believe a template-based solution is suited to this business goal.

When you hire a web designer to design and build your site from the ground up, you get a solution that’s totally unique to your business, and therefore entirely suited to meet your specific business needs.

We are all aware that to not just survive, but THRIVE in business, you need to stand out and offer unique solutions. Your website should be a reflection of this.

I offer website builds as a stand-alone service, or as an add on to any of my design service packages.

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